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Before man landed on the moon, NASA had approached the creator of “Peanuts,” Charles M. “Sparky” Shulz and asked to use Snoopy as a symbol on their material to promote safety. Then, during the 1969 Apollo 10 mission, space modules were named Charlie Brown and Snoopy. This year also marks five decades of the “Silver Snoopy” award that recognizes achievements from NASA employees and contractors.
It is safe to say the relationship between Peanuts Worldwide and NASA is very well established. So, it makes sense as to why in an effort to spark a passion in deep space exploration in students that they would go to Snoopy and the Peanuts gang as their image. To continue 50 years of success it was a no-brainer to use highly relatable and widely recognizable characters to inspire an entirely new generation to reach for the stars and beyond.
The new era of collaboration aims to create entertainment content — including publishing, merchandising and interactive projects — that can help popularize science, tech, engineering, and mathematical education (STEM). Peanuts Worldwide plans to unveil details this weekend at Comic-Con International in San Diego.
STEM-Off with Snoopy and the Peanuts Gang!
click to watch the episode ‘ The NASA Space Station’ from miniseries “This is America, Charlie Brown”
